For PDF of Case Study click here.
The initial objective of this project was to design a graphic system for a small business that serves a local area, has a more focused clientele, and has limited market competition. I was to determine the small business by identifying the needs of a specific character, Alex. The main goal of the project was to learn to design with extreme empathy for my character Alex and design a solution that would improve their life and well-being.
Module is a real life social network that surrounds its members and the community with progress, creativity and collaboration. It is a 3-story space including a cafe, bar, gallery, workshops and studios, designed to bring a creative hub to the heart of the new waterfront in Bellingham, Washington.
SHIFT is a social awareness campaign committed to intersectional equality and empowerment. This was a project made in collaboration with fellow BFA student, Charity Ijiomah.
For PDF of Case Study click here.
At the intersection between global and national, SHIFT is a campaign for both education and engagement, providing advocation and activism opportunities to communities around the world.
Our campaign’s mission is to inform, empower, and engage people in the movement against social inequality by using the arts as a platform for education and interaction. SHIFT strives to change the way people think about identity and equality in order to end discrimination against marginalized groups.
The following installation was created as an extension to the SHIFT Branding project. Charity and I put together this interactive exhibition in the hopes that it would showcase how our campaign would function in a real setting.
The installation was up in the B-Gallery at WWU for 5 days and offered a moment of self-reflection, honesty, empathy and openness for those who participated. We had over 100 people interact with the installation and are still working out a way to showcase the results in a timeless yet tactile way.
TRIP is an experience that transports readers back to a time when flower power, LSD and psychedelia ruled. Enclosed inside every copy of the book is a CD, each track corresponding to each page of artwork. The collaborative spirit of this project as well as the utilization of various printing techniques are showcased in the finished product.
I carved a letterpress poster out of linoleum as well as designing 1 page for the Heidelberg Offset press and 2 pages for our HP Inkjet printers. Our group also utilized techniques such as die cutting, embossing, foiling, printing on vellum to enhance the experience of the book.
The TRIP book was created by some very talented classmates of mine. Huge thank you's to Nicole Rogers, Isabelle Gomez, Julio Velela, Sean Wilkinson, Marius Moen, Kaylee King and Jason Olsen.
I acted as Lead Designer for 3 out of my 5 quarters with the Planet, leading a team of 3 other designers, attending press checks, following and developing brand guidelines as well as implementing typographic hierarchy and data visualization.
The Planet Magazine is an award winning publication focused on environmental action and awareness. It is a student run publication funded by Huxley College of the Environment at Western Washington University.
To read full issues of the Planet Magazine click here.
For process book click here.
Pure Design is an editorial spread designed around selected excerpts from a book written by Denman Waldo Ross, titled A Theory of Pure Design. Waldo Ross was an American painter, art collector and professor of Art at Harvard University. In 1907, he published A Theory of Pure Design, a book about the meaning of design, and the order of certain principles such as harmony, balance and rhythm, that make up what he calls “pure design”.
In the book he also writes his opinions and predictions about design education - about the growth of design education over time and how learning methods of design thinking will become more accessible and desirable by a greater number of people.
This typeface was created during a WWU BFA workshop with Rod Cavazos of PSY/OPS, a type foundry based in San Francisco. We completed some of our workshop while visiting the city, learning about what characterizes good typefaces and beginning to learn the software for building our letterforms.
We then returned to Bellingham and began concepting and sketching letterforms. We communicated with Rod through Slack and email, and even got the opportunity to get feedback from Saki Mafundikwa, a type designer and educator from Zimbabwe. With all of the feedback from our mentors, we were each able to create unique, one of a kind usable typefaces.
To download Wave Sans click here.
"Play Me Baby" is a poster showcasing a handful of different games from different countries. The poster uses typographic hierarchy to display the rules, number of players, skills needed and origin of each game.